短视频举例

好的品自带流量找到当下热点展示好商品

短视频相对直播门槛低可以不露脸不会当地语言传播速度快铺量后效果好

鞋靴SHOES讲解真人上脚展示 > 货架展示 > 图片
跟鞋	跟鞋	单鞋展示（不露脸）
拖鞋	拖鞋	多鞋试穿合集类（面包鞋洞洞鞋勃肯鞋）
拖鞋	拖鞋	带剪辑手法和货品解释
洞洞鞋	洞洞鞋	展示鞋花吸引人噱头（crybaby）
平底鞋	平底鞋	实用性（弱带货）
箱包BAGS多包/功能性展示/时尚出街/开箱
斜挎包	斜挎包	开箱
斜挎包	斜挎包	多包展示
托特包	托特包	功能性展示（只有包人不出镜）
斜挎包	斜挎包	单个包时尚展示 + 捎带功能
手提包	手提包	话题款：我的包里有什么挑战（弱带货）

教你如何玩转TikTok电商短视频

达人合作

如果没有自产内容能力就只专注一件事：达人合作❗❗❗❗❗

达人联盟有啥好处？

1. 达人可以给GMV带来指数型的增长

2. 达人可以提供更多的短视频素材

3.与达人沟通可以增加我们对售卖国的认知

商家为什么一定要做达人带货？

—— 简单好入门，人少回报高

ROI最高的出单模式：仅需1人，就可以做好一个小店，有机会成为头部商家

必备要素：沟通技巧，人情世故，灵活响应，积极配合

Step 1：如何筛选达人？

—每日必做：每天都要刷TikTok，多刷多搜索自己的售卖的相关产品，久而久之算法给你推荐的就是适合你产品的达人

怎么找达人？：商家货找人掘金宝典 | 东南亚跨境联盟

筛选达人④要素

要素一：达人视频产出勤奋度高，视频质量
要素二：达人有过挂车短视频，播放量和评论互动良好
要素三：达人会卖货，比如达人的视频中会展示实际使用情况或者会突出商品亮点（突出利益点+功能性/实用性/人设强）
要素四：达人粉丝群体是否与产品调性相符（举个例子，比如存钱本子卖家，最直观的就是看内容里是不是以一个家庭主妇，如果是就比较精准了）
要素五：达人跟商家沟通反响度高不高，需要判断达人是否会白嫖样品

Step 2：达人分级合作🤝

头部达人不代表头部带货达人也不代表能给你们最大程度能带货的达人，每个商家都应该有自己的合作达人的分级千万不要忽略中腰尾带货达人的能力

中尾部达人（批量联系） – 可采取无样品挂车的形式直接挂车

对外话术：Put product images and pricing in the background and introduce products you like.

或者给达人图片

头部达人（点对点跟进） – 有一定粉丝量级的达人，如果沟通顺畅可寄样合作

Step 3：与达人沟通话术

头三条话术最为重要，需明确亮点

沟通四要素

要素一：包含打招呼、问候、自我介绍

如果是有品牌形象的小店，可以营造公司实力，打造公司/品牌形象，突出优势，有能力的做一个公司简历，让达人了解你们的能力，也给自己增加沟通的底气
如果很明显是个人小店，营造是粉丝，尽可能的赞美对方，肯定对方，让达人觉得ta是被你认可且真诚想要推荐合适ta的商品的，希望可以合作起来。

要素二：强调优势

高佣金、免费样品、商商品好评很多、很实用、商品有品牌价值等

要素三：明确合作要求

沟通好合作的视频数量，标题Tag，口播/文字引导，素材发布时间，是否愿意提供原视频，让大家可以进行二次创作等

要素四：维系已经合作的达人

人情世故：节假日送礼，日常和达人打招呼，新品寄样等等，维系长期的合作关系
灵活响应，积极配合：达人反向要品的时候建议积极响应

💬 沟通话术举例参考：

模板一：

第一封–说明合作诉求+介绍品牌邮件版本:突出品牌官方,合作机制如免费样品+高佣金,TikTok平台Hi xxx,Here is Brand Name, a global Category Name brand.We would like to invite you to make an unboxing video/product reccomment video(举例) on TikTokfor our products. Are you interested in gifting-colbs with commission?We have cooperated with many creators and you can searchour band hashtag#Brand Name(或者hashtag) on TikTok to check it.Some examples we cooperated with creators from the US are as follows:附上视频链接Our product links on TikTok shop附上产品链接Looking forward to your reply soon!Yours Sincerely,Brand NameTikTok私信版本:注意TikTok私信只能发送3条文字消息,且电脑端容易出现bugHi, here is Brand Name, a brand which has gained over 1 billion views on TikTokAre you interested in product reviews?We can offer free samples and XX% commissionOur product is XXX/Our tiktok name is XXX and I sent a direct invitation to tiktok达人私信回复后:可以问邮箱或者WhatsAppCould you tell me your email or whatsapp number? We will send the details

第二封—达人回复后,详细说明佣金和视频要求给挂车新手(无电商权限要开权限或者没怎么出过单)(解释短视频Iink版本)Hi xxx,Thanks for your quick response. We are glad to hear that you are interested in our products.Do you know TikTok creator affiliate? We set 20% commission for our product links on TikTok and you can add the link to the video to get the commission.If you don’t know how to earn the commission, please tell us and i will send you a pdf profile from TikTok to explain it(新手)Besides, we are willing to boost the video if you can give us thead code of the video after postingHere are some points about the video:1.Videoduration:视频时长要求2.Hashtags:视频需要带上哪些hashtag3.视频内容要求:如露出品牌logo,让达人说明产品来自XX品牌;如让达人真实分享产品感受;如让达人突出XX产品卖点等;4.Samplevideos:可以附上之前爆款短视频链接附上爆款短视频链接同时要让达人挑选样品(给几款挑选就行,别让达人选择困难)Please tell me if you have any other questions. I will reply ASAP; If not, please tell us the size and color you want for the product as well as the recipient’s info, I will arrange the delivery tomorrow :)(link:附上商品链接)给挂车熟练工(一般是已有电商权限,也出过单)(无解释版本):Thanks for your quick response. We are glad to hear that you are interestedWe set 20% commission for our product links on TikTok and you can add the yellow cart to the video to get the commissionBesides, we are willing to boost the video if you can give us the ad code of the video after postingHere are some points about the video:1.Videoduration:视频时长要求2.Hashtags:视频需要带上哪些hashtag3.视频内容要求:如露出品牌logo,让达人说明产品来自XX品品牌;如让达人真实分享产品感受;如让达人突出XX产品卖点等;4.Samplevideos:可以附上之前爆款短视频链接附上爆款短视频链接同时要让达人挑选样品(给几款挑选就行,别让达人选择困难)Please tell me if you have any other questions, i will reply ASAP; If not, please tell us the size andcolor you want for the product as well as the recipient’s info. I will arrange the delivery tomorrow :)(link:附上商品链接)

第三封—寄样反馈单号寄样反馈单号模板Hi xxx,Here is the tracking number:USPSIt usually takes around 3-7 days to arrivePlease tell me if you receive the product :)Have a nice night!By the way, I sent you a target plan. If you cannot find it on TikTok, you can click this link to add theproduct to showcase.这个时候如果还没有达人电话可以要电话(但一般给寄样地址的时候也需要提供电话,灵活处理Could you tell me your telephone as well in case the delivery is delayed?Yours Sincerely,Brand Name

第四封—告知送达&催视频告知达人已送达Hi xxx,The tracking number shows package delivered already, Have you received it successfully?If not, please just kindly tell us.Looking forward to your reply!Best Regards,Brand Name催视频If the video draft is done, could you send it to us?Here are some video samples which go viral:附上相关视频链接You can refer to them!Best Regards,Brand Name

第五封–自然流量好的视频加投广告,问达人要videoad code要广告代码Hi xxx,Thanks! I saw it just nowWould you like to provide us with video ad code?We will boost it to get more traffic on TikTokBest Regards,Brand Name

模板二：

– 话术参考1：

Hi XXX! We’re a XXX Brand with a unique offer for lovely creators who we choose daily!

We send you FREE xxx of your choice to model in.

You should just tag our main page @xxx on your sample related videos once you’ve received your products. 🤳

We’ll be more than happy if you feature them in the live!

Please inform me if you’re interested in joining our ambassadors program. ❤️

– 话术参考2：

Hi,lovely, my name is xxx from tiktokshop@xxx.

We have hundres of products in tiktok shop and have achieved excellent sales.

We love your videos and would like to invite you to promote our fashion products, also send you more samples.

If you agree, please reply to me, or you can request samples on the affiliate page! We would like to offer you 20% commission + video streaming , look forward to hearing from you!

话术参考也已经给到大家了，但最关键的是：千万不要！无脑copy一模一样的话术，实在不会请考虑Chatgpt话术每天不重样